DJ photos come in two forms: the moody shadow shot when smiling is forbidden or hyped up live snap. Standard, right?
Mercifully photographer Jessica van der Weert has decided to flip this cliche… And she’s done so with a commendable cause in mind.
Get to know FlipSide: a project that takes DJs out the tired and tested photo format and places them in a much more fitting scenario. Goldie getting busy with his paints, Carl Cox revving up a retro sports car, Fatboy in his cherished Brighton & Hove Albion strip, Danny Howard on the set of Coronation Street.
Over two years she’s snapped 28 acts in unique, fun scenes. Other DJs involved include Orbital, Fresh, Annie Mac, Paul Oakenfold, Andy C, Zane Lowe, OM Unit, B. Traits, Example, Eddy Temple-Morris, Jaguar Skills, DJ Hype, Shy FX, Boy George, Krafty Kuts, Erb N Dub, Judge Jules, Anne Savage, Adam F, Mary Anne Hobbs and Chase and Status.
The results are a breathe of fresh air. Revealing personalities and interests beyond anything the internet can muster, Jessica’s collection is genuinely unique. And now she’d like to involve you.
FlipSide isn’t just a showcase of the DJ elite having fun. It’s also designed to raise awareness and funds for the British Tinnitus Association. Charitable acts in electronic music appear to be all the rage right now, but if there’s one issue that’s too close to home, it’s tinnitus. Our love for electronic music and the high volume culture means many of us are likely to suffer. Difficult to cure, grave cases can lead to depression, acute pain and stress and even hallucinations.
A card-carrying music lover herself, Jessica recognised the issue and wants to take her exhibition across the globe. In order to do this she’s set up a crowd-funding project on IndieGoGo to cover costs such as venue hire, printing, framing and organising a massive afterparty with many of the DJs she’s shot. Check out that role call of DJs above just to remind yourself how dope this party will be!
Get involved and for as little as fiver you’ll enjoy access to the event… For £12 you can actually have your own image on display and be part of the exhibition itself!
“This is not a normal exhibition,” says Carl Cox. “The images are big, bold, personal and fun. Get behind FlipSide.”
Big, bold and something we’re proud to support, tinnitus is likely to affect either us or our friends in our lives and Jessica’s project is a great way of learning more, helping a charity that receives no government support and taking part in the largest exhibition of unique DJ images ever created. Oh, and have an awesome party too.