Earlier this month, with no prior warning, Zeds Dead revealed their own label: DeadBeats.
Besides the launch track – the bass-riddled moody southern hip-hop jam Back Home with Freddie Gibbs – little is known about DC and Hooks’ future plans for DeadBeats besides one or two short news stories that allude to an album.
We gave the coffee-loving Canadians a shout. What with SXSW, Miami and their current South American tour it took a while to get through, but this is what they came back with.
Spoiler: their album is well underway!
DeadBeats: how long have you been developing this and waiting to announce it?
Hooks: We’ve wanted to do this for so long. We think we’re at a good place now to finally get to work building the label. When we came into the scene there were artists who had their own labels that we looked up to that were able to influence things with their taste and brand like Diplo with Mad Decent. We want to be able to build something like that, something where we can create a world of great music and style.
Will it be a vehicle for your own just your own output or will you be releasing music from other artists?
DC: Yes we want this to be a way for us to put out music ourselves as well as other artists. We want to show our fans lots of diverse music from up and coming artists we listen to.
Will you still be releasing with labels such as Mad Decent from time to time?
Hooks: I can’t say for sure what the future has in store, but we want to build our own world of DeadBeats right now so that’s our focus.
Dark rap vibes on Back Home… A sign of sounds to come?
DC: There are a lot of sides to us. You’ll have to wait and see.
What comes next?
Hooks: We have a lot of great music we’re really excited to release but I can’t say anything about it just yet.
And finally… Album! Long time coming! What can you tell us about that?
DC: We’re really close but finishing it is the hardest part. We don’t want to divulge too much about it but I can tell you I feel like it’s going to be the best piece of work we’ve ever put together. We’re really giving it our all and it’s truly been a labour of love.