On Thursday April 17 2014 Electric Family and Adventure Club reminded the world that electronic music fans have so much more to offer than the current stereotypes certain mainstream media outlets like to enjoy…
Over 150 fans reacted to a social media shout from Adventure Club and attended Los Angeles Regional Food Bank to work for the day. It was the first time the city’s hard-working, not to mention essential, charitable organisation enjoyed a full house of volunteers. The result was almost 1000 fully packed boxes of food for the city’s communities that are currently under the breadline.
“A love for electronic music, a love for fashion and a desire to give back…
The driving force behind this impressive activity is Electric Family. Founded in 2012 by a group of like-minded, EDM-loving friends who wanted to focus their shared energy into something worthwhile, the Do Good project is the latest in a series of impressive campaigns Electric Family have spearheaded so far.
“A love for electronic music, a love for fashion and a desire to give back… We’re just following what we love to do,” explains Drew Nilon, Electric Family co-founder. “The goal of the company is to be driven by positive action. We really want to inspire people to get out and make an impact in their communities. Even if it’s in a really small way. Give back. Do good. That’s where it all spawns.”
The first charitable activity Electric Family established was the Adventure Club bracelets which have so far raised almost $20,000 for AC’s chosen charity: Fuck Cancer.
“We wanted to align ourselves with our favourite artists and we wanted to do it in our own way,” says Drew. “Having the bracelets that are stylish but also give profits back to charity was the perfect way to establish our image and goals. Do Good is the first event of its kind and we were thrilled to have such a great response. People drove for upwards of four hours to come along and help. People came from cities and towns all over California!”
“There can often be a negative stigma attached to the electronic music industry from outside media. We wanted to show that it’s not just kids mindlessly partying,”
Documenting the project and capturing the LA show Adventure Club held the same night allowed Electric Family to tie the project’s participants together; a reminder to the fans why were we are all united, and a visual example of how music fans aren’t one dimensional party people.
“There can often be a negative stigma attached to the electronic music industry from outside media. We wanted to show that it’s not just kids mindlessly partying,” explains Drew. “The same kids who enjoy themselves at the parties are also willing and driven to participate in something that benefits communities and rise to challenges.”
“We had countless volunteers say they were nervous and didn’t know if they were able to help or how they could help. It was something new for them. It was something new for all of us. Uncertainty can be nerve-racking. Getting people out of their comfort zone is difficult, but the minute people got there and understood more about what they were doing, they were so excited and so happy to help.”
And we’re happy to be hosting this video for Electric Family. Sowing the seeds for even bigger projects in the future, Electric Family is a commendably refreshing reminder that we really can be a community beyond the dancefloor.
Want to get involved? Wherever you are in the world, whatever ideas you have, however you want to put them in place, Electric Family are eager to hear from you. This is just the beginning!
Electric Family
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Inquiries – drew@electricfamily.com
